Friday, May 2, 2008

iPhone called. Wants its tee shirt back.

I've always been quite amused by the arrogant pushiness of the new iPhone marketing. "Say hello to iPhone." it demands, probably interrupting the conversation already going on around it. You politely ignore it and carry on talking, pretending not to hear. You will meet the iPhone in your own time, perhaps after it buys you a few ice-breakers.

Only one problem. Marketing senses your reluctance and reaffirms its request for a more formal introduction. "Say hello to iPhone." comes the more forceful entreaty. "Today."


"Oh, right."
you stutter, a little embarrassed. "Whatup iPhone?"

Que a ten minute diatribe on the Google Maps 'zooming' feature, lightly sprinkled with Macy Gray worship. You inwardly curse your inability to deal with socially uncomfortable situations and wonder what the end of your friends amazing anecdote was. How did he manage to retrieve his underpants from the mouth of that polar bear? Curses.

This situation is not uncommon, and it only seems to be getting worse. For instance, have you seen their new marketing campaign?

Brazen, to say the least.

Still want one.


kiki said...

the most comprehensive review. i suggest you read.

Kath Lockett said...

Nah. I'm an old(er) fart who likes a phone that makes and receives calls. That's it. No poxy ringtones, games, pointless email updates, SMSes or gadgets. I want it to be patchy and unreliable so that I can still skive off somewhere and say, "I was available all afternoon and had the mobile with me" (yeah right, in the glove box of the car).

davey said...

Both are competitive arguments. Still want one.